Gram Bahar: High-Throughput E-Commerce at Scale
Architected and launched a full production e-commerce platform as sole technical owner, serving 20K+ monthly active users and supporting over INR 3,000,000 in monthly revenue. Built with a Next.js storefront, Node.js/Express microservices, and Redis caching to guarantee sub-second catalog searches and lightning-fast checkout flows.
Engineering Highlights & Architecture
- Performance & Latency Optimization: Reduced end-to-end checkout completion time by 35% by introducing Redis caching for high-velocity catalog queries and leveraging Next.js Server-Side Rendering (SSR) for dynamic shopping cart hydrations.
- Payment & Order Pipeline: Integrated resilient checkout flows supporting 3+ payment gateways, automated OTP/email authentication, GST-compliant invoicing, real-time inventory decrementing, and webhook-driven shipping status tracking.
- Admin & Operational Console: Built an operational command center allowing non-technical store managers to run catalog merchandising, issue coupons, monitor real-time revenue analytics, and handle customer escalations without requiring engineering deploys.
- Core Web Vitals & SEO: Audited and optimized page speed, server response times, and semantic structured data, achieving top-ten Google search rankings across 15+ target product categories.
Core Stack
- Frontend: Next.js (SSR / SSG), Tailwind CSS, React
- Backend Services: Node.js, Express.js, Redis, PostgreSQL
- Infrastructure: Docker, Nginx reverse proxy, automated SSL, automated CI/CD
Live Platform: grambahar.com